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> Segmentation of readers, specialist magazine
> Employee survey
> Business customer retention, onsite drinks machines
> Position of manufacturer in commercial vehicle market
> Value and volume modelling, drinks market


Value and volume modelling, drinks market.

Brief
Description:
Model of market operation created from weekly data for sales, by volume and value, and marketing spend, by media. Driver models created, and what if scenarios.
Objectives: Understand what actions increase sales, and actions that reduce sales. Test possible courses of action.
Data: Sales and marketing expenditure data from client and syndicated research.
Outcomes: Pattern of annual sales, and forward forecasts. Improved understanding of relationship with competitors, and their impact on total market.
Identified key marketing spend areas for client products, and most effective types of spend.
Benefits: Direct form of marketing expenditure to optimize profitable sales.
Methods: Correlation, factor analysis, multiple regression, time series analysis.
Similar work: Value and volume models for variety of markets, based on client data, syndicated research, and specific market surveys.
 

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