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Case Studies

> Segmentation of readers, specialist magazine
> Employee survey
> Business customer retention, onsite drinks machines
> Position of manufacturer in commercial vehicle market
> Value and volume modelling, drinks market

Position of manufacturer in commercial vehicle market

Perceptual mapping of brands and attributes in repeat surveys.
Objectives: Identify brand positioning and any changes in this.
Data: Face to face survey.
Outcomes: Key attributes of client brand and rival brands identified. Similar brands distinguished.
Benefits: Able to promote key attributes of brand, and address unfavourable brand attitudes.
Methods: Perceptual maps, correspondence analysis
Similar work: Surveys that include brand attribute data collection.

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