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Framework market research and data analysis  




Case Studies

> Segmentation of readers, specialist magazine
> Employee survey
> Business customer retention, onsite drinks machines
> Position of manufacturer in commercial vehicle market
> Value and volume modelling, drinks market

Employee Survey

Analysis based on responses from employees at multi-site locations.
Objectives: Key measures of employee engagement.
Data: Self-completion surveys completed by employees - paper and web-based.
Outcomes: Key drivers, index scores, average scores.
Benefits: Understanding of employee-employer relationship and identify actions to improve this for all employees and sub-groups.
Methods: Factor analysis, multiple regression, index creation, quadrant charts.
Similar work: Surveys where responses are single site, multi site or multi national: key drivers identified for variety of splits, and accommodate different questions specific to some locations. Key measure variously described as engagement, satisfaction, loyalty. Customer satisfaction surveys.

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